ADVAN Partners with Pan Atlantic University for Public-Private Collaboration in Marketing Industry

The Advertisers Association of Nigeria (ADVAN) has teamed up with Pan Atlantic University’s School of Media and Communication (SMC) to explore opportunities for public-private collaboration in the marketing industry.

An industry dialogue themed “Public/Private Collaboration in the Marketing Industry” is scheduled for May 10 in Ikeja, Lagos, as announced by ADVAN. The event aims to foster collaboration between the public and private sectors to drive sustainable economic growth through marketing and advertising initiatives

Key stakeholders from the Nigerian government, multinational corporations, local conglomerates, and the digital marketing industry are expected to participate in the dialogue.

Olufemi Saibu, the Director of the Quality Assurance and Servicom Unit at the University of Lagos and pioneer Director of the Institute of Nigeria China Development Studies, will serve as the lead speaker for the event.

The dialogue will address recent challenges in the marketing industry related to regulation and government policy implementation. It will provide a platform to promote collaboration, drive industry innovation, and build trust among stakeholders.

According to the organizers, the marketing industry plays a crucial role in economic growth by stimulating demand, supporting small businesses, and promoting trade and exports. The dialogue aims to address industry concerns and enhance cooperation for mutual benefit.

Additionally, a research paper titled “Collaboration, Sustainable Businesses, and the Nigerian Experience,” jointly authored by ADVAN’s Nigerian Marketing Development Team and PAU’s School of Media and Communication, will be presented during the dialogue.

ADVAN, as the umbrella body for advertisers in Nigeria and a member of the World Federation of Advertisers, represents leading corporate entities that leverage advertising and marketing to promote their goods and services. This partnership underscores ADVAN’s commitment to advancing industry collaboration and sustainable business practices in Nigeria.