BR PRINTERS presents the latest insights from BR Printers’ ongoing series, “The State of Print.” This edition brings together two critical aspects of the printing industry: the advantages of domestic printing with enhanced turnaround times and the significance of capacity and redundancy for book publishers. As the publishing landscape evolves, we explore how BR Printers leads the way with cutting-edge solutions to ensure a seamless book publishing experience for our valued clients.
The edition focuses on Embracing Capacity and Redundancy for a Streamlined Book Publishing Experience
It also focuses on the benefits of domestic printing over overseas book printing. Susan Ginch, East Coast VP of Sales at NGS, shares her expertise on how publishers are making informed decisions to prioritize domestic printers.
Publishers are constantly teetering between overseas book printing and printing in the United States. With market shifts in price and demand, many publishers are sticking with their trusted domestic printers, but why? What are the benefits of printing in the United States?
One of the primary factors driving publishers to choose domestic printers are scheduling concerns. Susan Ginch, East Coast VP of Sales at NGS, who works closely with some of the top publishers in the United States has observed that “while production turnaround times may be similar for US and overseas suppliers, the transit time from China can add up to two months to the overall schedule.” In addition to scheduling efficiency, many publishers turn to American printers who may have lower transportation costs than overseas providers and a low-risk supply chain. Personal preference for sustainability, political reasons, and patriotism may also impact a publisher’s decision to print in the United States.
BR Printers has established itself as a trailblazer in the United States by embracing both traditional offset printing and cutting-edge digital printing technologies. Over the past three years, we have achieved significant advancements, effectively doubling our offset and digital printing capacity. This growth has provided us with firsthand insights into the direct correlation between capacity and turnaround times.
According to Gall, “Over the last decade, the printing industry has seen a digital printing revolution that has complimented traditional printing methods. A vast effort of educating clients by printers, OEMs, and paper companies helped transform certain printing verticals by utilizing digital inkjet and toner printing methods. BR has been unique as we started in the digital printing space and have expanded into the offset space. Managing offset and digital production environments often involves different workflows and systems. BR has been able to combine best practices from both manufacturing platforms which has enabled a unique flexibility to our production offerings. By doubling our capacity, we have been able to truly provide nimble execution of projects or programs of large or small scope in desired timeframes.”
