Why Print Finishing Will Be The Future Of The Print Industry
It’s not exactly breaking news that print has to adapt to a new digital world. Changes aren’t just happening in the amount or type of print in demand, but also in the technology being developed to produce the print. In order to survive, printers are being required to innovate and one area where print can really stand out is in print finishing. There’s a whole host of techniques that can really set off your printed item but many underestimate the value of a decent or unique finishing technique.
Print finishing takes an ordinary printed item and adds tremendous value. Our move into the digital world means that a tactile, physical experience is really valued and print finishing enhances the physicality of your printed item either by creating a unique visual or texture. Things like foiling and embossing will give your print a metallic look that you just can’t get from a screen, and UV varnishing allows you to create a variety of textures. Printed materials can become as engaging and interactive as your computer screen with the right finish. Thermochromic finishes use inks that are sensitive to heat so that when you touch them, they reveal something beneath.
The inks are available in different temperatures so could be designed to react to chilling, moisture, or more intense heating. This allows for some really creative possibilities for a cookery book or menu, for example. Digital publications are striving to make their applications as interactive as possible with personalised online recipe books and the like, but maybe a page that demonstrates the cooking process through touch has more of a wow factor. Photochromic ink works in a similar way but reacts to UV or sunlight. A campaign about solar power or lighting could employ this kind of technique creatively.
Lots of printers agree that print finishing is where some real innovations can be made. Speaking to the journalist, Celloglas explained that they see the future of print heavily involving innovations in the print finish. After all, the one thing print has over digital information is its physicality, and the print finish is designed to enhance this physicality and the tactile experience of a printed item.