RAFESA made its first appearance as an exhibitor at PCD Paris, the leading trade fair for cosmetic and perfume product packaging, marking a significant step in the company’s history and reinforcing its commitment to innovation and sustainability in packaging.
A Successful International Debut
Reflecting on the experience, Anna Escribano, CEO of RAFESA, expressed her satisfaction: “Attending PCD Paris as an exhibitor represents a new milestone for us. We achieved our goal for this year and thoroughly enjoyed the preparation and the two days of the event. It was a great pleasure to share our space with clients and industry professionals.”
PCD Paris continues to be a key event for the sector, with attendance growing every year. “The increasing number of exhibitors and visitors is evident, and this year the event had to be held in a larger pavilion to accommodate the demand,” Escribano noted. “There was clear interest from the public in exploring new developments and evaluating the latest trends in the industry.”
Positive Reception and Valuable Connections
RAFESA’s stand was designed to reflect the company’s essence—simple, timeless lines that exude light and warmth. “We want our visitors to feel comfortable and well cared for,” explained Escribano. The LED screen displayed RAFESA’s impressive portfolio, attracting attention with both broad and detailed views of their products.
The event also provided valuable networking opportunities. RAFESA connected with a diverse range of clients, from niche brands to major companies. “What makes trade fairs so enriching is the ability to engage with different profiles, all of which are valuable to us,” said Escribano. “We are confident that many of these connections will turn into lasting partnerships.”
Emerging Trends in Packaging
The event highlighted key trends shaping the future of packaging. “Packaging is increasingly focused on enhancing user experience and product perception, with a strong emphasis on innovative and sustainable solutions,” said Escribano.
There is a growing demand for sustainable materials, particularly mono-materials, which are easier to dispose of and enhance the recycling process. Additionally, there is rising interest in materials and processes that support the circular economy, promoting the more efficient use of resources.
Looking Ahead: A Positive Start
RAFESA’s debut at PCD Paris was a valuable experience full of insights and opportunities. “We are excited to return next year,” concluded Anna Escribano. The successful participation has strengthened RAFESA’s position in the industry, and the company remains dedicated to innovation, sustainability, and excellence in packaging for the cosmetic and perfume sectors.
