Touchpoint Packaging to Unveil Future Trends at drupa 2024

As the printing industry gears up for drupa 2024 in Düsseldorf, Germany, stakeholders from across the packaging ecosystem are set to converge at touchpoint packaging to explore the future of packaging design and production. From May 28th to June 7th, drupa attendees can expect a dynamic exchange of ideas and innovations aimed at unlocking the full potential of packaging in marketing and consumer engagement.

Under the theme “Ready to redefine packaging?”, touchpoint packaging promises to delve into critical aspects shaping the packaging landscape, including consumer preferences, technological advancements, regulatory frameworks, and sustainability imperatives. Brand owners seeking insights into leveraging print in packaging and integrating cutting-edge technologies will find a wealth of solutions tailored to diverse sectors such as food, non-food, pharmaceuticals, and cosmetics.

Messe Düsseldorf, in collaboration with the European Brand and Packaging Design Association (epda), is orchestrating the event to foster collaboration and dialogue among design agencies, packaging industry players, and brand owners. With an impressive lineup of industry leaders and partners, including Heidelberg, HP, Mondi, and Adobe, touchpoint packaging is poised to offer a comprehensive exploration of the packaging value chain, from materials procurement to production and finishing.

Key themes at touchpoint packaging will include sustainability and digitalization, reflecting global megatrends driving innovation in packaging design and production. Sessions will explore topics such as circular economy principles, the integration of artificial intelligence in packaging, global-local balance in packaging strategies, evolving consumer trends, and navigating future regulatory landscapes.

The initiative will spotlight collaborative projects aimed at delivering creative and sustainable packaging solutions. Notable partnerships, such as the collaboration between NABA design school and industry giants like mondi and Koenig & Bauer, will showcase innovative outcomes poised to shape the future of packaging. Additionally, attendees can expect to witness the presentation of the epda Future Packaging Award-winning projects, highlighting excellence and innovation in packaging design.

Throughout the drupa trade fair, touchpoint packaging will host daily keynotes, panels, and table talks featuring industry experts and thought leaders. Highlights include insights from market research firm Mintel on the role of artificial intelligence in driving packaging innovation, as well as discussions on circular economy principles with speakers like Karel Golta, CEO of INDEED INNOVATION, and packaging sustainability experts from STI Group and TILISCO.

The Innovation Walk, a guided tour of visionary packaging solutions, will offer attendees an immersive experience, showcasing smart and intelligent packaging innovations that are set to shape the future of the industry. With a rich tapestry of ideas, insights, and networking opportunities, drupa 2024’s touchpoint packaging is poised to redefine the boundaries of packaging excellence and innovation.