Determined to give customers quality and total printing services, Management of Digital Colors has installed first of its kind KBA rapida 75, a B2 size sheetfed offset press. The installation is one of the steps taken to rebrand the formerly known Digital Colors which have now changed her brand name to Printfx.
In an interview with PRINTERS DIGEST Editor Samuel Nwaekwu, Chief Executive Officer Gokay Oludare said the rebranding became necessary as customers before now perceives Digitals Colors as a short run printing business firm. “Our findings show that it is due to our brand name. People do mistake the name Digital Colors for a short run printing organization, so in order to meet customers need and change their perception and thinking about us, we thought it wise to begin a new phase by totally over-hauling our business. Today, we have not just changed our business name but also the printing machines we use.
“Our new business name is Printfx. We have brand new cache of machineries as we have changed all our machines to help us meet the present print demand. Chief among our new printing machines now is our new acquisition, KBA Rapida 75. This is not just a machine, but the very first of its kind in this part of the world”, he added.
