Spain, Belgium, Ghana and Nigeria came together on a mission to go further with Flexo. It was like continents fusing in a tripodal relationship that typically flashpoints collaborative efforts involving Esko (Belgium), Comexi (Spain), Flexohub (Ghana) and your Equipment Zone completing the loop of flexo CTP and press software, with Flexo presses, it’s slitting, it’s laminating, inks and consumables and super after sales support.
Nigeria, the heart of a country traditionally biased towards gravure printing experienced leading industry players get together to enumerate the benefits of flexography. Hosted by Comexi, a renowned flexo press manufacturer, and joined by partners Esko and Flexohub, the event aimed to shed light on the transformative power of flexography and its alignment with global trends in branding.
Flexography, often dubbed flexo, has been gaining momentum globally for its versatility, cost-effectiveness, and superior quality. However, in Nigeria, gravure printing has historically dominated the packaging industry. The Go Further event sought to challenge this status quo by showcasing the numerous advantages of flexography, particularly in the branding and packaging sectors.
One of the highlights of the event was the participation of Equipment Zone, a Nigerian company representing both Esko and Comexi, and renowned for its team of factory-trained engineers. This partnership emphasized the accessibility of support and expertise for those looking to invest in flexo technology in Africa. With local support now available, the barriers to adopting flexography are significantly reduced, paving the way for a new era of intense packaging innovation with quicker changeovers, printing on a wide variety of media, ability to print shorter runs, cost effective printing etc and to attest that there is enough foundation of collaborative partners to build on to indeed protect any investment made by packaging printers.
Key messages conveyed during the event included:
The Rise of Flexography: Participants were educated on how flexography is revolutionizing the packaging industry worldwide, offering superior print quality, flexibility in design, and cost efficiency.
Global Branding Trends: Flexography enables brands to stay ahead of global branding trends by providing vibrant colors, intricate designs, and shorter production times, meeting the demands of modern consumers.
Environmental Sustainability: Flexo printing is environmentally friendly, with water-based inks and reduced waste, aligning with the growing demand for eco-conscious packaging solutions.
Local Support for Global Technology: With Equipment Zone’s presence, African businesses can now access comprehensive support and expertise for flexo technology, empowering them to invest in the future of packaging.
Partnerships for Progress: Collaboration between industry leaders like Comexi, Esko, Flexohub, and Equipment Zone is vital for driving the adoption of flexography in regions traditionally inclined towards other printing methods.
The Go Further event served as a catalyst for change in the Nigerian packaging industry, inspiring players to embrace flexography and leverage its potential for growth and innovation. As Africa’s economy continues to expand, the adoption of modern printing technologies like flexography will play a crucial role in driving competitiveness and meeting the evolving needs of consumers and businesses alike.
