Action Packaging Buys Xeikon CX3 Digital Label Press to boost production

Reports from Eede, the Netherlands says U.S. label printer, Action Packaging Systems has invested in its second Xeikon CX3 press. This as noted, is premised on the efficiency Of Xeikon Technology to delivers cost-efficient short runs and fast turn times.

Douglas E. Rice, President and CEO of Action Packaging Systems, says, “We went into digital printing because of the need for short runs with increased efficiency. The speed and quality of the Xeikon CX3 Digital Label Press fits perfectly into our quick delivery program. By being able to address both short runs and long runs, using a combination of digital and conventional production, we can meet our customers’ needs no matter what they are – competitively.”
Before investing in its first Xeikon CX3, the most productive digital press in its class with printing speeds of 98 feet per minute, the company undertook a thorough review of available solutions. According to Rice, “With very short lead times for some of our work, reliability was very important. We also needed to ensure very high print quality and we have found that with Xeikon. We liked Xeikon’s approach – more a focus on engineering and what the press could do than a marketing effort”.

Action Packaging was established in 1979 with a mission to deliver labels in five days or less. This creates a highly demanding business model, and partnering with Xeikon is key to the company’s ability to continue to deliver that level of customer service, which sets it apart in the label business.