French packaging print specialist MR Cartonnage Numerique has announced a significant investment in Fujifilm’s Jet Press 750S, aiming to enhance their capabilities in folding carton packaging. The company, known for its focus on short-run luxury packaging and prototyping, has been a digital-only packaging print business since its inception, catering to major luxury brands with high-quality, short-run packaging and prototypes.
“The folding carton packaging market is growing,” said Jonathan Mihy, founder and CEO of MR Cartonnage Numerique. “Within that market, short-run work is increasing the fastest. However, achieving the necessary levels of quality and profitability remains a challenge.” Mihy emphasized the importance of new technologies in maintaining a competitive edge and supporting business growth. After thorough evaluation, the Jet Press 750S emerged as the optimal solution.
Mihy detailed the decision-making process, highlighting a long-term interest in inkjet technology and the need for a B2 format size. These criteria naturally directed their attention to the Jet Press. “When we started looking at it closely, we were even more impressed,” Mihy noted. Fujifilm’s comprehensive support and dedication throughout the testing phase were crucial in solidifying their decision. “Fujifilm worked with us incredibly closely to understand our challenges and particular needs and to answer every question,” Mihy added. This collaboration marked MR Cartonnage Numerique’s first investment with Fujifilm, with the experience being highly positive.
The Jet Press 750S has already proven its value in MR Cartonnage Numerique’s operations. “The colour consistency is excellent,” Mihy said, stressing the importance of this feature for their luxury brand clients. The press also offers superb uptime and reliability, thanks to its robust offset-style chassis and minimal downtime. Additionally, the use of water-based inks and the recyclability of Jet Press printed products align with the company’s commitment to reducing its carbon footprint and environmental impact. “Our Jet Press investment is an important step in that direction,” Mihy stated.
Taro Aoki, Head of Digital Press Solutions at Fujifilm Europe, expressed his satisfaction with the partnership. “The Jet Press has been setting quality and productivity standards in commercial print for more than a decade. We’re delighted to see more customers recognizing its potential for high-end, short to mid-run packaging,” Aoki said. He praised the Jet Press for its wider colour gamut, consistent colour quality, flat tint reproduction, and higher machine uptime. “We’re honoured that MR Cartonnage Numerique has opted to partner with us to expand their business, and we look forward to a long future working together,” Aoki concluded.
The investment in the Jet Press 750S was officially confirmed at drupa 2024, signaling a new chapter for MR Cartonnage Numerique in their pursuit of excellence and innovation in the packaging industry.
