Digital marketing is an umbrella term for the marketing of products or services using digital technologies mainly on the internet but also including mobile phones, display advertising and any other digital media.
Digital marketing is dependent on Technology which is ever evolving and fast changing i.e phones, computers, laptops and other display systems.
Digital marketing of prints without out a strategic approach won’t generate maximum impact or justified expended fund.
Most important thing to note is the structure of your business [large scale, medium scale and small] EXPLAIN
Do you actually need internet advertising…….?
How good are the digital marketing capabilities to your business
I think it is really helpful for printing firms to review their current capabilities so that they can compete with competitors and then create a road map for where they need to prioritize for digital marketing.
Digital Marketing
Businesses constantly need a way to reach their potential customers online and print is not exceptional, either to sell something or create awareness and remain top of mind. Intense solves this problem using the power of digital marketing. We analyze the value your business offers, your customers, competition and come up with a suitable and cost effective digital strategy to help you reach and connect with your target audience.
- Search Engine Marketing (PPC)
- Digital Display Advertising.
Search Engine Optimization
To thrive in today’s digital world, businesses have to invest in Search Engine Optimization. As a matter of fact, any business that doesn’t take SEO seriously would soon be out of business. When potential customers are looking for products and services online, they use search engines like Google to look for them. If your Company doesn’t come up on the first page when they search keywords that describe your core business, you have just lost a client to your competitors. At Intense, we help you get your business found online by customers ahead of your competition.
- Keyword research
- Competitive research
- Local Citation & Listing Services
Social Media Marketing
Do you lack the time and expertise required to manage your social media activities to achieve your business goals? This is the dilemma of most mid-size and large companies in Nigeria. Intense specializes in using Social Media to help businesses achieve their unique goals especially of awareness, increasing customer base and customer service.
Social Media Management
Social media is not just about posting pictures and videos on Facebook and twitter. Before you start investing resources you need to develop a strategy specially tailored to your business and your potential customers. Intense has a track record of developing some of the most effective social media strategies for businesses because we have a deep understanding of the social media terrain. We help you create and post the right content that would connect with your target audience, grow your online community, increase sales and keep in you in the mind and hearts of your customers.
Social Media Campaigns
Most people are not on social media to work, they are there to relax and look for fun things that can entertain, engage or reward them. This is why there is constant need for Social media campaigns. For you to sustain the interest of your audience and attract more potential customers, you must keep them captivated with competitions, games and never been seen before concepts. Creativity is our strength at Intense and we are adept at creating concepts that drive engagement, clicks to your website, downloads and other objectives your business seeks to achieve.
Content creation and Management
Content is the fuel of successful online businesses. For your business to succeed, you need to regularly churn out helpful and valuable resources that solve your customers’ problems and position you as a leader in your industry. In collaboration with your business, Intense helps research and develop content that keep people coming back to your website and even subscribe for updates thus increasing the size of your database and potential customers.
Product Design
Product design is the process of creating a new product to be sold by a business to its customers. A very broad concept, it is essentially the efficient and effective generation and development of ideas through a process that leads to new products. We take into account how the item will perform, its intended functionality in an efficient, safe and reliable manner.
DESIGN FOR INTERNET EXPLAIN
Internet marketing strategies also includes
— Get endorsement by a local celebrity
— Create a linked in group
— Get published on niche blog
— Create value for YouTube
— Write an e book about the biggest issue in the print industry.
DIGITAL IS NO LONGER THE FUTURE, DIGITAL IS NOW
