The expansion into Egypt began in December 2021 with Dow entering an 18-month partnership with the international non-governmental organisation, WasteAid which shares waste management and recycling skills in lower- and middle-income countries, to advance plastic waste recovery and recycling in Aswan. The expansion strategy for Project REFLEX will see similar partnerships with public, private and community-level actors in Egypt and Guinea to increase the collection and valorization of flexible plastic.
Olawale Adebiyi, CEO of Wecyclers said: “Through working alongside large supporters like Dow to scale sustainable solutions in tackling flexible packaging waste in Africa, we can help ensure this material retains its value. It has been both rewarding and inspiring to see the positive impact of these combined efforts on Nigeria’s local business communities through the pilot phase of Project REFLEX. We look forward to extending our role in Egypt and Guinea, helping to raise awareness of the socio-economic benefits of sustainable waste management.”
