Landa Digital Printing recently celebrated the unprecedented adoption of Nanography at Drupa 2024. This event marked a monumental shift in the commercial print and packaging sectors, as companies from around the globe ordered Landa S11 and Landa S11P Nanographic Printing® presses. These presses enable access to B1 digital printing, offering increased profit and sustainability benefits. Businesses recognized Nanography® as a game-changer, facilitating the transition of short to medium-run jobs from offset to digital, and providing additional capacity for existing Landa customers. This adoption is seen as a critical growth engine for their current and future success.
Gil Oron, CEO of Landa Digital Printing, commented: “Drupa 2024 has been phenomenal for us. The industry now sees Nanography as a proven solution that is revolutionizing print by making it digital. Our B1 digital presses are enabling customers to be more profitable and sustainable, significantly boosting their business growth. We came to Drupa with high expectations, and we far exceeded those targets.”
The new S11 and S11P models, based on Landa’s proven platforms and now commercially available, feature a high-speed module delivering 11,200 sheets per hour and a PrintAi module for exceptional quality. High interest at Drupa turned into substantial orders. Over the 11-day event, Landa welcomed thousands of visitors to its booth for press demonstrations and daily theater shows, adding numerous prominent businesses to its customer portfolio.
On May 28th, during its Drupa 2024 press conference, Landa and Cimpress announced a significant agreement. Cimpress, venturing into B1 digital print for the first time, plans to install four Landa S11P Nanographic Printing® Presses immediately, with more to follow. This move supports Cimpress’s focus on print mass customization and enhances its global production capabilities.
Existing Landa customers have also found great success with Nanography, with more than 20% ordering a second or even a third press. WIRTZ Druck GmbH & Co. KG, just seven months after installing its first Landa S10P, announced plans to add a Landa S11P to support business growth and become Landa’s first European demo center. The new press, equipped with the 11K Speed Module to increase speed to 11,200 sph, will provide additional capacity, personalization, flexibility, and business diversification.
Drupa 2024 extended Nanography’s reach across Europe, North America, and China. Landa not only added new customers but also gathered valuable market feedback and engaged in industry collaborations to foster future innovations. The company met with leading global brands interested in using Nanography to support market differentiation, capitalize on its vibrant color, personalization, and ‘just in time’ benefits. The strategic collaboration with Gelato, announced live at the show, exemplifies the power of such partnerships.
Gil Oron concluded: “The overwhelming interest and adoption of our Landa S11 and S11P presses at Drupa 2024 mark a transformative moment in the printing industry. Benny Landa’s vision of revolutionizing print with Nanographic printing is now a reality. Digital printing for mainstream applications is empowering businesses worldwide to achieve exceptional sustainability, efficiency, quality, innovation, and growth. This tradeshow is not just a milestone for Landa but a catalyst for the entire industry, heralding a future where digital print capabilities unlock limitless possibilities.”
