Window clings can be affordable seasonal marketing tools for your business storefront and, if you’re a graphic designer, they can be custom products you design, print and sell. No matter how you want to use window clings, the following serves as your introductory course to window cling design, printing and marketing.
Window cling design
Window clings are designed just like anything else – in your favuorite graphics editing program. You can download free window cling layout templates from relevant websites. These templates contain no design elements; rather, they’re ready-to-go in the right size, resolution, and color format – plus, they include helpful guides such as bleed lines, cut lines, and safe area lines so you can be assured of print-ready window cling artwork.
If you’re designing window clings to promote your brand, products and services, you might want to incorporate your brand colours into your design. Alternatively, bright colours and contrasting colours can help your window clings stand out and draw customers in, especially if they highlight special sales and discounts.
If you’re designing window clings to sell retail, there are dozens of themes you can draw from. For example, you can design window themes for other businesses, for holidays, for fun characters (especially if you create your own or get licensed to use popular characters on your window clings), and kids-related themes such as birthdays, animals, soldiers and princesses, the plants, and many, many more.
Once you’ve crafted your design, double-check your layout then delete the layout guideline layer and save it as a PDF or other accepted format. Now, you’re ready to print.
Window cling printing
Window cling printing is the simplest part of the process: all you have to do is upload your print-ready artwork, select your printing options, check your proof, and let your window cling printing company handle the rest.
The most important choices you’ll make have to do with what type of stock you want to print your window clings on. Choose between white static window cling and white repositionable adhesive stock. White static window clings feature a static-charged backing that allows them to cling to windows. They can be removed and repositioned many times over, and reused year after year. White repositionable adhesive stock features an adhesive backing that can be removed and repositioned five times before the adhesive begins to lose its holding power. That makes it perfect for walls, doors, floors, and other non-window places you want to feature your clings.
Once you’ve decided on your paper stock, you can select one of 14 sizes between 2-inch by 2-inch and 17-inch by 11-inch (which you should have already done during the design phase), and your print quantity (minimum 25).
In our next edition, we will discuss on how to use window clings to market your brand, products and services. Keep a date with us.
